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\nJerseys are a category where other people’s names matter. Sports teams, leagues, clubs, colleges and athletes own valuable trademarks, and fans love to wear them. Jersey Den deliberately does something different: every design we sell is a generic jersey with our own made-up slogans, stripes and numbers, and our personalisation fields are for your pet’s name, not for a team’s. This page explains how we keep it that way, what you may and may not type into a custom jersey, how to report a concern about trademarks, designs or other intellectual property, and how we protect our own work. Reports go to support@jerseyden.shop.
\nA jersey looks like a jersey because of a few shared, generic elements: a back number, a name bar across the shoulders, stripes on the sleeves or chest, contrast trims and bold block lettering. Nobody owns those ideas. What teams own are their names, nicknames, logos, crests, mascots, distinctive slogans and the specific combinations that identify them. Our designs use the generic elements and none of the identifying ones.
\nCustom products have a Name field (up to 12 characters), a Number field (0 to 99) and, on the custom owner jersey, an optional sleeve text field (up to 10 characters). These fields are for personal text:
\n| Allowed | \nNot allowed | \n
|---|---|
| Your pet’s name or nickname (“BISCUIT”, “LUNA”, “SIR WAGS”) | \nNames or nicknames of real sports teams, clubs or colleges | \n
| Your own name or a family word (“BISCUIT’S MOM”, “THE KIMS”) | \nNames of real athletes, coaches or other public figures | \n
| A number from 0 to 99 that means something to you | \nLeague names, tournament names or event brands | \n
| Simple words about your pet (“ROOKIE”, “GOOD GIRL”) | \nBrand names, product names or characters owned by others | \n
| A pet’s birth year shortened (“21”) | \nSlogans that are trademarks of someone else | \n
A number on its own is fine; combining a famous player’s name with their number is not. If you are not sure whether a word is allowed, email us before you order.
\nPersonalisation is checked before printing. If an order contains text that appears to be someone else’s trademark, we pause the order and email you to choose different text. If we cannot reach you, or you prefer not to change it, we cancel the order and refund it in full within 7 days, as described on our Cancel or Change an Order page. This is not a judgement about you; it is simply a line we do not cross.
\nThe Jersey Den name, the logo (a dog head wearing a numbered jersey), our jersey designs and slogans, product photographs, product descriptions and the text of this website belong to Jersey Den. You are welcome to share links to our pages and post photos of your own pet wearing your jersey. Please do not copy our designs, photos or text to sell products, or present them as your own.
\nIf you see our designs or photos used by another seller without permission, tell us at support@jerseyden.shop with a link. We appreciate it.
\nIf you own a trademark, design or other right and believe something on jerseyden.shop infringes it, email support@jerseyden.shop with the subject “IP report” and include:
\nFor copyright in photos, artwork or text, please use the more formal process on our DMCA page.
\nBecause our products are printed to order, removing a design stops future production immediately. We do not hold stock that needs to be sold off.
\nPet owners love team spirit, and we get it: the dog on the couch on game day is part of the family. But licensed merchandise belongs to the people who hold the licence, and we would rather build our own den than borrow someone else’s stadium. Generic designs also keep things simple for you: no surprise cancellations because a name could not be printed, no questions about authenticity, and designs that suit every household, whichever team you cheer for.
\nThe only content customers supply for our products is typed personalisation text. By entering it, you confirm that you have the right to use it and that it follows section 2. If a rights owner complains about personalisation that slipped through, we may stop the order or, if already shipped, work with you on a fair solution.
\nIt depends on the word. Many pet names happen to be ordinary words that a team also uses, such as a colour, an animal or a weather word, and an ordinary word on its own is usually fine. A name that only makes sense as the team’s name, or the team’s full name with its city, is not. Email us the exact text before ordering and we will give you a straight answer; if we cannot print it, a nickname often works just as well.
\nYes, any number from 0 to 99 is fine on its own. Numbers are not owned by anyone. What we cannot do is combine that number with the player’s name.
\nWe offer our own fixed colourways, named only by colour. If one of them happens to resemble the colours you cheer for, that is up to you; we do not market any colourway as belonging to a team, and we do not add logos, crests or city names to make it look official.
\nYes. Generic sports words such as HOME, AWAY, ROOKIE, CAPTAIN, COACH, MVP or SUBSTITUTE are fine, as long as they are not part of someone else’s slogan.
\nIf you own the business (for example your dog-walking or grooming business) and have the right to use its name, you may type it, within the 12-character limit. Please do not type the name of a business you do not own.
\nNo. Characters are owned by their creators. Our personalisation is text only, and character names fall under the “not allowed” column in section 2.
\nWe know rights owners prefer prevention to takedowns. Our approach is built in at three points:
\nIf you see something that slipped past these steps, we want to hear about it.
\nProduct pictures on Jersey Den show our own products: the jersey alone on a plain white background for the main and colourway images, and our own lifestyle pictures of dogs, cats and owners in the jerseys. We do not use photos of real athletes, stadiums, team merchandise or league events, and we do not use other sellers’ photos. Example names you see on products, such as “BISCUIT 07” or “LUNA 00”, are made up to show how personalisation looks.
\nYou are welcome to photograph your own pet in your Jersey Den jersey and share it wherever you like. If you tag or mention us, thank you. Please do not edit our product photos to add team logos or names, and please do not use our product photos to sell other products.
\nWe work hard to keep the store free of other people’s intellectual property, but nobody is perfect. If we get something wrong, we fix it quickly, tell the person who reported it, and, where a customer’s order is affected, offer that customer a choice of a replacement in a different design or a full refund.
\nSee also our Terms of Service (the section on personalisation), our DMCA page for copyright notices, and our Privacy Policy for how we handle the text you type.
\nJersey Den, 1305 Wall St, South Bend, IN 46615, US. Email support@jerseyden.shop (subject “IP report”). We reply within 24 hours on business days.
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